First impressions matter, especially on the internet. In today’s digital world, users are spoiled for choice and expect a seamless experience when browsing the web. If a website is slow to load, users are likely to click away in search of a faster, smoother experience. This is why website speed is so important.
Website speed is important for a good user experience and for a company’s bottom line
A fast website will keep users happy and ensure that they can find a company easily online.
Not only does a fast website create a good user experience, it also has a huge impact on a company’s bottom line. Google has stated that a slower website can hurt a company’s chances of ranking well in search results. And if users can’t find a company easily online, they are less likely to do business with them.
Bad website performance doesn’t just frustrate users, it also decreases productivity.
In the late 70s, people started to realize the negative impact of bad website performance on productivity.
If your website’s purpose to help with productivity in any way, listen up.
At the time, people thought it was okay for a computer to take two seconds to respond because they thought it took people around two seconds to plan out their next task.
However, by 1979, computer performance had gotten better and response times were falling under two seconds.
A researcher noticed a really great side effect of the improved performance: a massive increase in productivity. He ran a series of studies to measure the impact.
So what’s the ideal website speed?
At IBM, Walter Doherty found a sub-400 millisecond response time creates a dramatic increase in users’ interactions at all different skill levels—because this is the point where the computer and person don’t have to wait on each other.
What makes a website slow
There are many factors that affect website speed, including:
- The size and complexity of the website’s code
- The number of resources (e.g. images, videos, etc.) the website uses
- The speed of the server(s) the website is hosted on
- How well the website has been optimized for speed
- The amount of traffic the website is currently receiving
- The geographic location of the visitor’s computer relative to the server(s) hosting the website
Keep these factors in mind when troubleshooting slow website speed issues.
How to improve site speed
First, test your site speed using something like Google’s Pagespeed. These will give you an indication of where your website is performing poorly.
Next, work on optimizing your images. Make sure they are the correct size and format, and that you are using compression where appropriate.
Finally, use a CDN to serve your content. This will help to reduce the load time of your website by delivering your content from servers that are closer to your visitors.
If you’re looking to improve your website performance and increase productivity, don’t just settle for any website agency.
Reach out to an agency that approaches web design and development as a science like Walter Doherty.
Contact Peachweb today and get a quote.