Resources for entrepreneurs

How to make your website work for you

If you want your website to work for you, you need to put in the work. But it’s worth it. A website that works for you is a powerful asset for any business. It’s how you showcase your products or services, attract new customers, and stay connected with your existing ones. But if your website isn’t working for you, it’s not doing its job. So what does it mean to make your website work for you? It means making sure it’s designed to help you achieve your business goals. And it means making sure it’s regularly updated with fresh content.

Want answers quick? Try this out:

Website grader

Your website is
one of your most
important tools.

Make sure it’s easy
to use, informative,
and engaging.

The factors at play

Websites to achieve business goals

How easy is your website navigation?

Site navigation should be easy enough for potential customers and existing customers who are already familiar with your products/services to navigate quickly and easily to the relevant pages they’re after to make an enquiry, place an order, sign up to an email list or give you a call.

Do you have an engaging website?

A website should be engaging so that people will want to stay on the site and continue browsing. If a website is not engaging, people will likely leave the site and not come back. If a website is engaging, users are more likely to spend more time on the site, which can lead to increased traffic and conversions. Engaging content keeps users coming back for more, which can improve a website's overall ranking and visibility.

Can you people find your website?

It's important that people can find your website through search engines and other means. In addition to search engine optimization, marketing, and advertising your website, there are other ways to ensure the right people can find your website, including link building and creating rich user experiences.

Are you generating leads or sales?

A website should generate sales or leads in order to be effective. If a website does not generate sales or leads, it is likely not fulfilling its purpose. Some common strategies for generating leads or sales from a website include creating compelling content, using effective calls to action, and optimizing the website for search engine ranking.

Is your website telling your story?

Your brand story is important to tell on your website because it helps to connect with your audience on a personal level. When people can relate to your story, they are more likely to do business with you. The best way to tell your brand story on your website is to focus on your brand's core values and how they are expressed in your product or service. By aligning your story with your values, you can create a powerful and cohesive message that will resonate with your audience.

Website grader

How hard is your website working for your business goals?

Your brand story is important to tell on your website because it helps to connect with your audience on a personal level. When people can relate to your story, they are more likely to do business with you. The best way to tell your brand story on your website is to focus on your brand's core values and how they are expressed in your product or service. By aligning your story with your values, you can create a powerful and cohesive message that will resonate with your audience.

Measure website success

Best website analytics tools

Semrush

Semrush

The benefits of Semrush include the ability to improve online visibility, the ability to improve marketing skills, and access to a suite of marketing tools. It offers a suite of tools to help with keyword research, competitor analysis, site audit, and more.

Search Console

Search Console

Search Console is a free service that enables you to monitor your website's performance in Google Search. It also allows you to submit your sitemap to Google and provides you with valuable insights into how your site is being crawled and indexed. Search Console can help you identify and fix errors on your website that could affect your search ranking.

Hotjar

Hotjar

Hotjar is a click-tracking tool that allows you to see how users are interacting with your website. This includes the ability to see what pages they visit, how long they spend on each page, what links they click on, and what forms they fill out. Hotjar also allows you to record user sessions so that you can see how they interact with your site in real-time.

Website Grader

Website Grader

Hubspot's website grader is a handy tool that allows users to quickly evaluate their website's performances across various key metrics. In just a few minutes, users can obtain a report that covers topics such as website traffic, conversion rates, and search engine optimization. This report can be used to help website owners identify areas in which their site could use improvement.

Google Analytics

Google Analytics

Google Analytics is a free website analytics service that provides website owners with insights into how their website is being used. It provides valuable data such as pageviews, unique visitors, bounce rate, and devices used to access the site. This information can be used to improve website content, design, and user experience.

Clicky

Clicky

Clicky is useful when trying to grow a smaller website because it allows you to see how individual people are finding and interacting with your site, rather than sweeping trends like Google Analytics. This information can be used to improve your site and make it more user-friendly. Additionally, Clicky provides detailed analytics that can help you track your website’s progress and growth.

Frequently asked questions

What makes a good website

Conclusion

The benefits of a website that works for you and your business.

If you want your website to be a true asset to your business, you need to make sure it's working for you. That means it should be bringing you new leads, customers, and sales. It should be helping you grow your business. But most importantly, it should be doing all of this cost-effectively.

If your website isn't doing these things, then it's time to make a change. Luckily, there are website agencies out there that specialize in helping businesses get the most out of their website. They can help you redesign your site, create a new lead generation campaign, or optimize your site for search engines.

Don't wait any longer, your business could be benefiting from a website that works for you. Contact Peachweb today to get started.